I'm back here again today.
First grieving mum Jacqui Janes had a go at the PM for apparent spelling mistakes in the handwritten letter of condolence she got.
Don't forget she had a go on the front page of The Sun not long after it had come out - in England - in support of the Conservatives.
She also had a go on in a Monday paper - the quietest news day as not much usually happens on a Sunday.
And the letter, reproduced with red rings around the mistakes could, on an uncharitable day, prove the point.
Then the rest of the media followed it up - first news item in most cases.
So Gordon Brown was left with no alternative but to walk into the ambush that was the phonecall of apology to Mrs Janes. He said he was sorry and didn't mean to cause offence. Obviously he didn't.
Of course The Sun are going to make great use of this - it's a great story from a rich seam for them with plenty more left to mine.
But what's everyone else doing giving it quite so much weight? Listen to the transcript and see if anything - particularly the memory of tragic 20-year-old Jamie - is served by this.