We all know about how blogging and how marvellous it is. Or at least those of us who are converts do. I'm sure there are a great many people who just can't fathom the urge to tell the world about events too insignificant to even phone our mothers about.
But we know that you can make friends, learn things, earn a few pounds and create a little corner of the Internet that's ours alone. You might even get a book published, or something. And there are some unexpected advantages of becoming a blog keeper.
A visit to your inbox will become a magical mystery tour. This week I've had an invitation to write on a parenting website, the offer of a free box of cosmetics, invites to lunches, launches and days out (most of which are more than 400 miles away, kind offers of help and the invitation to speak at a Social Media Week Glasgow Event.
Ever wanted a search facility on your own memory? My blog now provides an imperfect record of what I've been doing for the past few years. If I need to know which year we went to Germany the a quick search will tell me.
Blogging means never (or at least less often) having to explain yourself. On meeting real people in real life, if they read the blog (or even look at the pictures) they usually have a good idea of whatever's been rattling my cage or floating my boat or otherwise metaphorical lately.
It's another way for the Panther of News to communicate his feelings. Despite his occasionally fierce exterior and habit of prowling the jungle in a menacing manner, my husband, the Panther of News has a soft underbelly.
By means of some modern internet magic, it is possible to find out what search terms were used to find your blog. And upon checking the terms lately I found, among "ban toasters", "pocahontas mackenzie", "snobbery in Bridge of Weir" and "shoulder shoulder Shoulder dance Ellen", messages from the PoN. I'm not going to tell you what they say, but they are lovely. He sometimes gets an extra tickle under the chin on the days I find them.